The older I get the less things from my youth are readily available. Favorite cereals have come and gone. Favorite candies have magically disappeared. Even toys that I once loved to play with are just a faded memory.
There is one “favorite” from my youth that is readily available (thankfully). In fact it’s been around for 120 years, and I have a feeling it will be around for another 120+ years. What “favorite” might I be referring to? Cracker Jack snacks!
My favorite part of Cracker Jack snacks growing up were the peanuts and the prizes. In fact that last time I went through my “Box of Memories” I found a couple of Cracker Jack snack prizes. One was a round plastic thing (I think it’s a top, or something like that) and a few temporary tattoos. I wish I had my Box of Memories handy to snap a picture of them. The box is currently in my father’s basement.
Check out this interesting infographic about this iconic snack.
Unlike other products that are “new and improved” which end up drastically changing their taste, Cracker Jack snacks have remained the same. They taste the same way today as they did when I was a young. I’m in my mid-40’s now, so that has been a very long time.
To celebrate Cracker Jack snacks 120th year, the makers of Cracker Jack snacks has introduced two new flavors – Kettle Corn and Butter Toffee.
I have never even heard of Kettle Corn until I married my husband 17 years ago. We often buy it when we go to street fairs. It’s a family favorite.
Cracker Jack snacks Kettle Corn has the same sweet and salty taste that street fair or carnival Kettle Corn has, although a bit lighter. Often the kind you buy at fairs and carnivals is either too sweet or two salty or just too much of both flavors. The Cracker Jack snacks Kettle Corn has just the right amount of sweet and salty favor to it. It’s not “overkill”.
It’s great that we can enjoy the yummy goodness of Kettle Corn year round without having to wait until we go to the country fair or a street fair. My husband LOVES Kettle Corn (he’s the one who introduced me to it), and he tends to be picky and he loves the Cracker Jack snacks Kettle Corn variety.
The new Butter Toffee variety is also very flavorful. In fact I am eating some right now as I type this.
I often through that caramel and toffee had similar flavors. They really don’t. When I eat regular Cracker Jack snacks and then try the Butter Toffee Cracker Jack snack there is a distinct difference. They are both very sweet, but in a slightly different way from one another.
The Butter Toffee variety does not have nuts. In a way I wish it did. I think the nuts would only add to the over all delicious taste of the Butter Toffee popcorn.
In addition to the two new flavors, Crackers Jack snacks has added more peanuts to it’s original flavor. YEAH! The peanuts are one of my most favorite parts about Cracker Jack snacks. They are usually hanging out at the bottom of the box or bag. For me they are the best parts, so it’s as if they saved the best for last.
The prizes were also the highlight of my Cracker Jack snack. I would always wear the temporary tattoos and stick the stickers on my books.
There is now a new twist to the prizes you’ll find inside every Cracker Jack snack package. You’ll not only find classic stickers but you’ll also find fun facts and digital codes that can unlock surprises at the new FREE Cracker Jack snack branded app. The app features two nostalgic games – Baseball and Pinball. For more information visit www.CrackerJackApp.com or do a search for the app in the app store. I have it on my iPhone. I’m still trying to master the pinball game.
“After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans – while still remaining true to our nostalgic roots,” said David Skena, vice president of marketing, Frito-Lay. “By offering improved prizes, more peanuts and delicious new flavors, we’re giving our fans a new and improved product experience that still celebrates what they’ve loved about Cracker Jack snacks all these years.”
The new Cracker Jack products, Cracker Jack Butter Toffee Popcorn Snack (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), Cracker Jack Kettle Corn Popcorn Snack (3 oz. MSRP $1.49) and Cracker Jack Original Caramel Coated Popcorn and Peanut snacks with “More Nuts” (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), will be available nationwide wherever Cracker Jack brands are sold.
Have you tried the new flavors yet? If so, what did you think about them? Feel free to comment.
One lucky reader will win a six bags of the new flavors and more peanuts Cracker Jack snacks, compliments of the Cracker Jack brand.
This giveaway is open to US residents only and will end on July 6, 2013 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eligible entries. The winner will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.
To enter please comment on this post and share a favorite Cracker Jack snack memory with me – or – which new variety (More Nuts, Butter Toffee or Kettle Corn) are you must anxious to try.
For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirements or the additional entries won’t qualify (I do check). Extra entries are optional.
*I received free product samples to review. There was no compensation. The opinions expressed are my own and not influenced in any way. The Cracker Jack brand will be providing the prizes.