Cracker Jack Celebrates 120 Years With Two New Flavors, More Peanuts & More! #CrackerJack (Giveaway ends 7/6/13)


Cracker Jack logo

The older I get the less things from my youth are readily available. Favorite cereals have come and gone. Favorite candies have magically disappeared. Even toys that I once loved to play with are just a faded memory.

There is one “favorite” from my youth that is readily available (thankfully). In fact it’s been around for 120 years, and I have a feeling it will be around for another 120+ years. What “favorite” might I be referring to? Cracker Jack snacks!

My favorite part of Cracker Jack snacks growing up were the peanuts and the prizes. In fact that last time I went through my “Box of Memories” I found a couple of Cracker Jack snack prizes. One was a round plastic thing (I think it’s a top, or something like that) and a few temporary tattoos. I wish I had my Box of Memories handy to snap a picture of them. The box is currently in my father’s basement.

Check out this interesting infographic about this iconic snack.

Cracker Jack Infographic

Unlike other products that are “new and improved” which end up drastically changing their taste, Cracker Jack snacks have remained the same. They taste the same way today as they did when I was a young. I’m in my mid-40’s now, so that has been a very long time.

To celebrate Cracker Jack snacks 120th year, the makers of Cracker Jack snacks has introduced two new flavors – Kettle Corn  and Butter Toffee.

I have never even heard of Kettle Corn until I married my husband 17 years ago. We often buy it when we go to street fairs. It’s a family favorite.

Cracker Jack Kettle Corn

Cracker Jack snacks Kettle Corn has the same sweet and salty taste that street fair or carnival Kettle Corn has, although a bit lighter. Often the kind you buy at fairs and carnivals is either too sweet or two salty or just too much of both flavors. The Cracker Jack snacks Kettle Corn has just the right amount of sweet and salty favor to it. It’s not “overkill”.

It’s great that we can enjoy the yummy goodness of Kettle Corn year round without having to wait until we go to the country fair or a street fair. My husband LOVES Kettle Corn (he’s the one who introduced me to it), and he tends to be picky and he loves the Cracker Jack snacks Kettle Corn variety.

The new Butter Toffee variety is also very flavorful. In fact I am eating some right now as I type this.

I often through that caramel and toffee had similar flavors. They really don’t. When I eat regular Cracker Jack snacks and then try the Butter Toffee Cracker Jack snack there is a distinct difference. They are both very sweet, but in a slightly different way from one another.

Cracker Jack Butter Toffee

The Butter Toffee variety does not have nuts. In a way I wish it did. I think the nuts would only add to the over all delicious taste of the Butter Toffee popcorn.

In addition to the two new flavors, Crackers Jack snacks has added more peanuts to it’s original flavor. YEAH! The peanuts are one of my most favorite parts about Cracker Jack snacks. They are usually hanging out at the bottom of the box or bag. For me they are the best parts, so it’s as if they saved the best for last.

The prizes were also the highlight of my Cracker Jack snack. I would always wear the temporary tattoos and stick the stickers on my books.

There is now a new twist to the prizes you’ll find inside every Cracker Jack snack package. You’ll not only find classic stickers but you’ll also find fun facts and digital codes that can unlock surprises at the new FREE Cracker Jack snack branded app. The app features two nostalgic games – Baseball and Pinball. For more information visit www.CrackerJackApp.com or do a search for the app in the app store. I have it on my iPhone. I’m still trying to master the pinball game.

Cracker Jack App

“After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans – while still remaining true to our nostalgic roots,” said David Skena, vice president of marketing, Frito-Lay. “By offering improved prizes, more peanuts and delicious new flavors, we’re giving our fans a new and improved product experience that still celebrates what they’ve loved about Cracker Jack snacks all these years.”

The new Cracker Jack products, Cracker Jack Butter Toffee Popcorn Snack (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), Cracker Jack Kettle Corn Popcorn Snack (3 oz. MSRP $1.49) and Cracker Jack Original Caramel Coated Popcorn and Peanut snacks with “More Nuts” (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), will be available nationwide wherever Cracker Jack brands are sold.

Have you tried the new flavors yet? If so, what did you think about them? Feel free to comment.

Cracker Jack prize package

One lucky reader will win a six bags of the new flavors and more peanuts Cracker Jack snacks, compliments of the Cracker Jack brand.

This giveaway is open to US residents only and will end on July 6, 2013 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eligible entries. The winner will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.

To enter please comment on this post and share a favorite Cracker Jack snack memory with me  – or – which new variety (More Nuts, Butter Toffee or Kettle Corn) are you must anxious to try.

For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirements or the additional entries won’t qualify (I do check). Extra entries are optional.

a Rafflecopter giveaway


*I received free product samples to review. There was no compensation. The opinions expressed are my own and not influenced in any way. The Cracker Jack brand will be providing the prizes.  

Related Posts:

  • No Related Posts
About Kimberly

Kimberly Vetrano resides in the suburbs of New York City with her family, five cats, dog, a tank full of fish and snails. She is also a freelance writer and photographer.


  1. My dad used to buy this for us and we were thrilled to find a prize. I would love to try them all.—

  2. Jim Nichols says:

    Always a favorite! The butter toffee flavor sounds great!

  3. Deirdre says:

    Butter toffee, yum! I will always remember opening my first Cracker Jack box and discovering the prize inside — it brought a smile to my face.

  4. Michelle H. says:

    I want to try the toffee flavor.

  5. tammy shelton says:

    Favorite memory … my PawPaw buying me my first box of Cracker Jacks & eating it when we rode along the backroads of East Texas in his old Ford Truck. Right now… I want to try ALL of the new flavors this Summer!

  6. Maureen says:

    I look forward to trying the butter toffee.

    When we would go to school sometimes as a treat my mother would put cracker jacks in our lunch as a special treat.

  7. Shannon K. says:

    My mom teaching me the song…..butter toffee

  8. I remember fighting over the prizes with my siblings! More Nuts sounds great 🙂

  9. I’d like to try the butter toffee. I didn’t even know they made new flavors!
    My mom always put cracker jacks in our christmas stockings. Food & prizes!

  10. Rae Nelson says:

    I’d like to try Butter Toffee and my favorite memory- as a child we would all get a box of cracker jacks and my mom and dad would always give me and my brother their prizes! Back then that was the best part!

  11. I always had them when I went to work with my father. I would like to try the more nuts flavor.

  12. Amy Honious says:

    when young, we only got cracker jacks for ‘special nights’-going to the drive in or the annual showing of wizard of oz or possibly the rare night when mom and dad would have company over to play cards. we would dump our cracker jacks into a bowl, get the prize and then put the jacks back in the box, lol. thanks for such great memories (you made me smile this morn) and for a very nice & tasty giveaway!

  13. I used to get cracker jacks as a kid and loved the prizes. would like to try the kettle corn & butter toffee.

  14. I’m most anxious to try Kettle Corn 🙂

    I remember my grandma used to give out Cracker Jacks for Halloween and we thought it was great to get such a neat treat and then there was a prize inside too! 🙂

  15. I used to love eating Cracker Jacks as a kid and I couldn’t wait to see the prize inside. I really want to try the butter toffee.

  16. I did not know they had Kettle Corn. I buy Cracker Jacks at Christmas time for the “Santa” bag when Santa comes to visit.

  17. The More Nuts variety sounds great. i also had no idea about the butter toffee flavor, I haven’t run across it in the grocery yet(maybe hasn’t made it to the Midwest yet)

  18. Cracker Jack used to be the snack of choice when we went to the little carnivals in my podunk town in the 80’s. My mom could eat box after box of them, and she always shared them with us. Good times

  19. Debbie Fitcher says:

    I loved getting Crackers Jacks when I was younger and couldn’t wait to see what the prize was.Loved Crackers Jacks then and still do. I would like to try the Butter Toffee or more nuts.

  20. butter toffee sounds really good. it was a cheap snack that was rich tasting when i was growing up