Unless you’ve lived on a deserted island or “under a rock” for the past couple of decades, you know that October is officially Breast Cancer Awareness month. I’m sure you have seen a lot of advertisements about the cause as well as the infamous pink ribbon and other pink merchandise.
Here are some facts about this disease that I think everyone should familiarize themselves with. Not only women – men can get breast cancer too. My father had breast cancer back in the 80’s. He had to have his left breast removed. Back then the surgery wasn’t as nice and neat as it is today. He had a massive scar going across his chest.
Each year, nearly 1.4 million women are diagnosed with breast cancer. (Source: GLOBOCAN 2008)
Breast cancer is more common in post-menopausal women; however, people of any age can get breast cancer. Women under the age of 50, make up 25% of breast cancer cases. (source : Breast Cancer Society)
It is possible to pinpoint risk factors, i.e. inherited gene mutations, family history, and then makes lifestyle changes that reduce risks. However, breast cancer is not preventable and largely occurs by chance. Around 70% of women diagnosed with breast cancer did not possess identifiable risk factors. (source : Breast Cancer Society)
Mammography is the most effective method of early detection. Studies show that mammograms can spot tumors up to three years before they might be detectable by feel, greatly improving the prognosis. Early detection of breast cancer also means a wider range of treatment options, including less aggressive surgery and adjuvant therapy (source : Breast Cancer Society)
When detected early, the five-year survival rate for breast cancer is 98 percent.
Mammograms can spot tumors up to two years before you can feel them. Or that when detected early, the five-year survival rate for breast cancer is 98 percent (American Cancer Society)
Despite these facts – only half of U.S. women ages 40 and older got an annual mammogram last year (Medco Health Solutions Inc.)
I’m in my 40’s now. I have to admit that I haven’t had yearly mammograms. I know I should, but I find the experience to be uncomfortable. I have small boobs, and they are dense, so trying to get them to work with the “boob squishier” machine (as I call it) is easier said then done. I know that is not a good enough excuse. I should suck it up and deal with it for a few minutes – especially when it means it could save my life.
I am not the only one who makes up excuses. Some common excuses women make are;
“I’m concerned it will hurt.” – Yes, it is uncomfortable for many women, but the discomfort only lasts a few minutes. Isn’t your health and your life worth a few minutes of discomfort?
“I’m worried about radiation.” – I am not an expert when it comes to radiation. I know there is a shield you can request for your neck area if you are worried about radiation. Talk to your doctor about this.
“Breast cancer doesn’t run in my family.” – That doesn’t matter. Breast cancer can hit anyone at any time – women and men, teens and adults. No one is truly safe from breast cancer.
“I don’t want to get bad news.” – Who does? Yes, it’s scary, but the key is early detection so you can get treated right away.
“I’m just too busy.” – This is your health!!!! This is your life!!! I think it’s worth an hour of your time.
Philips is a company that cares about people. They want to improve people’s lives through innovation. When it comes to breast cancer awareness, Philips strives to make early detection and personalized care a reality for all women. rsonal, relevant & impactful. We have a constant dialogue with consumers across the world – learning what is important in their lives, what obstacles do they face, what are their hopes. In terms of breast cancer awareness, we strive to make early detection and personalized care a reality for every woman.
Philips is taking action to help fight breast cancer.
In 2013, Philips continues to support Breast Cancer Awareness through its global, multi-year program
2013 marks the second year of Philips’ long-term commitment to improving the lives of people around the world by supporting Breast Cancer Awareness
Through its support of Breast Cancer Awareness, Philips wants to raise awareness for the importance of early detection, facilitate free testing to women and support ground-breaking international research through donations
Building on the technology, expertise and passion across its three sectors – Healthcare, Lighting and Consumer Lifestyle – Philips hopes to add meaningful and sustainable value to the cause and help drive the fight against breast cancer
As a part of Philips global campaign, Philips is:
- Illuminating landmarks Pink around the world (more about this below).
- Raising money for breast cancer research.
- Facilitating discussions around the theme of breast cancer prevention with the importance of early detection and the importance of low dose mammography screening technology.
Philips collaborated with clinicians and researchers to help deliver the highest level of personalized care to women – especially those touched by breast cancer. Philips’ low-dose, advanced breast screening and targeted, image-guided diagnostic and treatment solutions are designed to be comfortable, accurate and tailored to suit the unique needs of women everywhere.
I like that Philips Micro Dose mammography provides outstanding images at an 18 to 50 percent lower radiation dose compared with other full field digital mammography systems, with an average dose reduction of 40 percent. That sounds pretty good to me.
The key advantage for patients is the lower dose offered by the Micro Dose mammography system. Women’s breasts are sensitive to radiation, and it is therefore crucial that the mammography equipment exposes women to as little radiation as possible. Micro Dose is tailored for high-volume breast cancer screening where a large number of healthy women are examined on a regular annual or bi-annual basis. The state-of-the-art ergonomic design, with warmed, curved breast support, enables clinicians to perform the examination in less than five minutes, and provides outstanding patient comfort. Built with both patients and clinicians in mind, as many as 15 four-image examinations per hour can be performed, while the ergonomic design helps reduce the risk of work-related, repetitive strain injuries to technologists.
If you would like to learn more about Philip’s Microdose Mammography please visit http://bit.ly/MicroDose.
This year, Philips Healthcare along with Philips Lighting, will join forces during the month of October to illuminate US landmarks in pink in honor of Breast Cancer Awareness Month. Please consider showing your support by visiting local illumination sights and sharing a picture on your social media sites, tagging Philips Healthcare (@PhilipsHealth) and using #PhilipsBCA #PINK.
Here is a list of some of the sites that will be illuminated (more sites will be added).
Do you live near any of these locations? If so I would love to see photos of the illuniated sites. I hope you will take the time to snap a few photos and upload them on Facebook, Twitter, Pinterest, Vine, Instagram and any other social media site that you use. Be sure to tag Philips in the photos and use the hashtags so people can find your photos. 🙂
For more information, or to join Philips in their movement, check them out on the various social media sites.
LinkedIn Philips Healthcare
For more Information, please visit: http://bit.ly/PhilipsBCA13
Philips prides it’s self on doing good things to help others. What would you do to help out others in need?
I have a $100 gift card to give away to a lucky reader.
This giveaway is open to US residents only and will end on October 15, 2013 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eligible entries. The winner will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.
To enter please comment on this post and tell me what good deed would you do if you won the $100 gift card? Would you donate it? Would you buy food for a needy family? Would you use it to buy school supplies for children in low-income families? Comment and tell me what “good’ you would do with the gift card (Obviously you don’t have to – but it sure would be nice if you did something good with it).
For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirements or the additional entries won’t qualify (I do check). Extra entries are optional.
*I have partnered with Philips to bring you this important information however the opinions expressed are my own and not influenced in any way.