If you read my blog on a regular basis you might recall my tour of Kraft facility where creative minds come up with new Capri Sun flavors and packaging. If you happened to miss that post you can find it here – The latest innovation from Capri Sun & More Interesting Tid Bits from my Capri Sun Tour.
It was an eye opening experience. I learned a lot about not only the products but also the brand it’s self.
Capri Sun offers consumers a variety of choices, like 100% juice, Super V Fruit and Vegetable Juice Drink and Roarin’ Waters Flavored
I’m not too keen about things made with artificial coloring. I know a majority of foods today are made that way. It’s almost impossible to avoid it but I do make a conscious choice to stay away from things that are clearly made with a lot of food coloring. For example, I won’t buy or eat a cake with blue frosting (especially dark blue). Ewww!!! That is clearly filled with artificial coloring. Just the thought of eating that or serving it to my family makes my stomach turn. I think most moms and dads will agree with me.
Capri Sun DOES listen to what moms have to say. They are always looking for feedback and ideas from their consumers. It’s what helps to shape the varieties, flavors and even the packaging.
Capri Sun even created a program called Capri Sun Mom Factor which is an advisory board that you can join and let your voice be heard. It’s free to join and you can get access cool content, products and eve win great prizes.
The latest innovation from Capri Sun is their new clear bottom pouch. In the past the only way to see what the juice drink from a Capri Sun juice pouch looked like was the pour it into a glass. Now all you need to do is check out the bottom of the pouch – it’s clear! It’s like a mini-window into the juice pouch.
When I was on the tour I had posted a picture of the clear bottom pouch on my blog’s Facebook page. Someone thought the color of the juice inside looked gross and asked what it was, since normally people associate fruit punch-flavored juice drinks with a bright red color. That is because it contains artificial coloring.
I think that is an ingenious idea. Never in a million years would I think to do that. I love that I can check out the color of the beverages that my kids are drinking to see what is inside. Now it’s no longer a mystery.
Capri Sun Roarin’ Waters is a flavored water drink. It will be clear when you look at the bottom of the pouch because water is clear.
I really learned a lot that day. I even learned how to make a tote bag out of empty Capri Sun pouches. My family has been saving up their Capri Sun pouches so they can make something out of them. When they are done I carefully snip off just enough of the top of the pouch to open it, then I rinse it out so it won’t be sticky. Then I leave it opened upside down in the dish rack to dry out. We have several saved up already. I wonder what my kids will want to make with them. It will be great for a rainy day project.
You can also check out the hashtag #CaprSunMom to see what other bloggers who were on the tour had to say about their experience.
Breaking Capri Sun news… Major League Soccer and Kraft Foods agreed to a multi-year partnership. Capri Sun will be one of the official drinks of MLS. Other participating Kraft brands include Kool-Aid, Country Time Lemonade and Tang, which will activate in stores nationwide. Capri Sun is often found on the sidelines of soccer matches so this is a perfect fit for them.
Capri Sun would like to give a lucky winner a nice assortment of Capri Sun products so that you can #SeetheGoodness for yourself. Thank you Capri Sun!
This giveaway is open to continental U.S. residents only and will end on March 15, 2014 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eiglble entries. The winner will be notified via e-mail and will have three days to respond or a new winner will be chosen in their place.
To enter please comment on why you would love to win this giveaway?
For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirement (I do check) or the additional entries won’t qualify. Extra entries are optional.
a Rafflecopter giveaway
*I have partnered with Capr Sun to bring you this giveaway. I received free product samples to review. Although compensated the opinions expressed are entirely my own and not influenced in any way.
**Capri Sun Original: This product 16g sugars; leading regular juice drinks 22g sugars per 6 fl oz serving.
Capri Sun Super V Fruit and Vegetable Juice Drink: Each pouch provides provides ½ cup fruit and vegetable juice, which is one combined serving of fruits and vegetables according to the U.S Dietary Guidelines (3/4 from fruit juice and ¼ from vegetable juice). Be sure to make most of your fruits and vegetables whole fruits and vegetables.
Capri Sun 100% Juice: Each pouch provides ¾ cup fruit juice, which is 1 ½ servings of fruit according to the U.S. Dietary Guidelines. As part of a well-balanced diet, eat a variety of fruit every day and be sure to make most of your fruits whole fruit.
Capri Sun Roarin’ Waters: Consume a variety of beverages every day.