*I have partnered with P&G for sponsored content surrounding the Thank You, Mom campaign. The opinions expressed are my own and not influenced in any way.
The 2014 Winter Games have come to a close. What did you think about them? Do you have any special memories or highlights from the Olympics in Sochi?
Now begins another important sporting event, and an extension of the 2 weeks of Games that just passed – the 2014 Paralympics Winter Games. They are also being held in Sochi.
If you are not familiar with the Paralympics, it’s a multi-sport event where athletes with various physical disabilities (blindness, Cerebral Palsy, amputations…) compete. It always follows the Winter and Summer Olympic Games. .
This year Procter & Gamble (P&G) is sponsoring three amazing athletes in the Paralympic Winter Games as part of their Thank You, Mom campaign. Amy Purdy, a snowboarder, is teaming up with Duracell,® sled hockey player Taylor Lipsett is partnering with Bounty® and Tide® has teamed up with alpine skier Caitlin Sarubbi.
I think all the Paralympic Winter Game hopefuls are inspirational because of their hard work and dedication. I find the Paralympic athletes so inspiring because on top of their hard work and dedication, they are also not allowing their disabilities to slow them down or get in their way. I think that is truly amazing and it makes me want to strive to not let the little things in life hold me back from living my dreams.
Amy Purdy and Taylor Lipsett are both featured in P&G’s “Raising an Olympian” film series showcasing 28 world-class athletes and their incredible journeys to the 2014 Winter Olympic Games. In addition, Amy Purdy narrates P&G’s latest chapter in their Thank You, Mom campaign, “Tough Love.” The “Tough Love” film celebrates Paralympians and the moms and families that support them. The spot tells the extraordinary stories of Paralympic athletes and their moms, capturing their daily courage, determination, creativity, toughness and ultimate joy when they succeed against great odds. These wonderful moms suspend fear and exhibit tremendous resourcefulness in supporting their child’s dreams each and every day, even in the face of cynics.
If you read my blog on a regular basis you know I have written about the Thank You, Mom campaign frequently.
Amy Purdy survived a terrible illness and lost her legs. Her mom was dedicated to helping her daughter be all that she wanted to be. I think these moms are equally as inspiring as their children. Just like their children, they never let hurdles get in the way of their dreams.
P&G is providing ongoing support for future Paralympic athletes by donating $100,000 to the USOC Paralympic Champions Fund. This program helps para-athletes fulfill their dreams.
The “Tough Love” film can be seen on P&G’s YouTube channel.
For more information on the P&G Thank You, Mom campaign, including videos, visit www.RaisingAnOlympianFilms.com.
Don’t forget to tune in to the 2014 Paralympics Winter Games March 7, 2014 – March 16, 2014.
You can also send some support and words of encouragement to some of the athletes on Twitter – Amy Purdy (@AmyPurdyGurl) and Taylor Lipsett (@USASledSniper7).
Will you be tuning in to the Paralympics Winter Games this year? Do you have a favorite sport you are excited to see? Feel free to share your thoughts.