Did you watch the Macy’s Thanksgiving Day Parade® this past week? My family did. We never miss it. We watch it from start to finish. I have to admit that when Santa comes riding his giant sled I tend to get misty-eyed. The moment I see him I am instantly transformed back into a little child and thinking Santa is real. I do believe. OK… maybe I don’t believe in a cute, chubby old man in a red suit that flies around the world one night a year delivering toys to children – but I DO believe in the magic and wonder of the holiday season.
During the parade a commercial aired that was a wee bit longer than a regular commercial. It was actually part of a larger mini-movie put out by Macy’s. The commercial/mini-movie is known as “The Wish Writer.” The short film shares the heartwarming story of the gift of generosity.
The film follows a young girl and her brother as they discover the power of kindness and generosity using the help of a magic pencil known as the Wish Writer.
The young girl tries to use the Wish Writer to wish for something for herself, but discovers that those wishes disappear. Then she writes wishes for other people, and those wishes come true.
It’s a heart warming mini-film. If you haven’t seen it yet you can view it here – Macys.com/Believe.
This film is part of Macy’s annual Believe campaign inspired by the TRUE story of 8-year-old Virginia O’Hanlon, who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus. The paper’s response, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …,” written by Francis P. Church, became one of the most famous newspaper editorials of all time.
To date Macy’s has raised $90 million for Make-A-Wish, with $10.8 million donated over the last seven years through the iconic letter writing campaign during the holiday season.
“We’re proud to partner with Make-A-Wish for the eighth annual Believe campaign, which continues to be one of our most beloved programs of the year,” said Martine Reardon, chief marketing officer for Macy’s. “After many months of development, we’re excited to launch Macy’s Wish Writer as a fun, new element of this year’s campaign, which will benefit Make-A-Wish and teach children how acts of kindness can spread holiday spirit this season.”
Up until December 24, 2015, customers can visit their local Macy’s store and drop off a stamped letter address to “Santa into their big, red letterboxes. For each letter collected in stores, online (Macys.com/Believe) or through their mobil app, Macy’s will donate $1, up to $1 million, to Make-A-Wish, an organization that grants the wishes of children with life-threatening medical conditions.
This year Macy’s has introduced something new to the Believe campaign – the Macy’s Wish Writer.
The Wish Writer is an interactive stylus and app, featuring a series of fun games to teach children about the importance of kindness and generosity, while also providing a way to write the most magical letters to Santa. Dr. Steven Fox, a leading child psychologist and expert in play therapy and gaming, served as a consultant during the Wish Writer development to help create a motivating, relevant and positive game for children. The Wish Writer experience is designed to encourage a sense of adventure and exploration, while enhancing children’s altruism and compassion toward others.
I was sent one of the Wish Writers to check out for myself. It’s a beautifully made stylus that can easily become a part of every holiday season. The Wish Writer can also be enjoyed year round. It even lights up when pressed on a surface such as a tablet or smartphone.
The Wish Writer has an accompanying app that is compatible with both Apple and Android devices. I would recommend using a tablet to enhance the experience. The app is free with the stylus purchase.
You can download the app on iTunes or Google Play. You can download a free version of the app (without purchasing the stylus) for limited play. The full version (free with stylus purchase) is available for $1.99. One dollar from each app purchase will be donated to Make-A-Wish.
Children can also write letters to Santa via the app and Wish Writer stylus. For every letter sent, $1.00 will be donated to Make-a-Wish as part of Macy’s $1 million goal. In addition, $1.00 from the purchase of the Wish Writer will also go towards Make-a-Wish.
The Wish Writer stylus is available at Macy’s stores across the country, as well as online.
Check out this video that shows you all the fun things you can do with the Wish Writer.
The Wish Writer would make a delightful gift and fun stocking stuffer – although I would recommend giving it to your child/grandchild before Christmas so that they can enjoy the games and be able to send a letter to Santa before Christmas.
Not only are the games fun and entertaining, this is a great way to teach children about kindness and generosity and giving to others. I think it’s a wonderful idea and I applaud Macy’s for coming up with such an ingenious to teach children about the true meaning of the season (doing good for others).
In case you were wondering about the “Yes, Virginia” animated television special, it will air on ABC on Friday, December 18, 2015 at 8:30 PM (EST) / 7:30 PM (CST). Please check your local listings.
The award-winning, half-hour holiday program features an all-star roster including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the title role. When the animated special first debuted, a wish came true for 11-year-old Make-A-Wish recipient Taylor Hay, whose voice and likeness were captured for one of the film’s characters.
What do you think about the Wish Writer? Do you think it’s a fabulous idea? What about the whole Macy’s Believe campaign as a whole? Has your child ever deposited a Santa letter into one of Macy’s big, red letter boxes?
To find a Macy’s location near you please visit Macys.com. You can also connect with them on social media (all of their links are found on the bottom right of their website).
*I received a free stylus in order to do this review. There was no compensation. The opinions expressed are my own unless otherwise noted and not influenced in any way.