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New products from Hellmann’s

 

I love making deviled eggs!

I love making deviled eggs!

If you are a long time reader of She Scribes you might recall that I am a big fan of Hellmann’s Mayonnaise. I grew up with Hellmann’s. It’s the only mayonnaise that my mother would buy. I honestly didn’t think were any others even close to Hellmann’s.

For a while I was even a brand ambassador for Hellmann’s. I was even with them when they achieved the Guinness Book of World Records for the world’s longest picnic table. That was a fun day. I had to opportunity to meet Andy Cohen, host of Bravo’s Watch What Happens: Live. Actress Katie Holmes was there that day (I never saw her) as well as Chef Tim Love, Chef Mario Batali, Basketball player Paul Pierce (Brooklyn Nets), Chef Aaron Sanchez and several others.

There is so much you can do with Hellmann’s Mayonnaise, aside from spreading it on your sandwich or mixing with Tune, egg and potato salads.

Hellmann's awarded the Guinness Book of World Record for the longest picnic table.

Hellmann’s awarded the Guinness Book of World Record for the longest picnic table.

Did you know you can bake with Hellmann’s too?

Here is a recipe for Chocolate Mayonnaise Cake. I have had chocolate cake made with Hellmann’s Mayonnaise and its incredibly moist and delicious.

Hellmann's Chocolate Cupcake

Chocolate Mayonnaise Cupcakes

Ingredients

  • 2 cups all-purpose flour
  • 3/4 cup unsweetened cocoa powder
  • 1 1/4 tsp. baking soda
  • 1/4 tsp. baking powder
  • 3 eggs
  • 3/4 cup sugar
  • 1 tsp. vanilla extract
  • 1 cup Hellmann’s Organic Mayonnaise
  • 1 1/3 cups water, at room temperature

Directions

  • Preheat oven to 275°. Line cupcake pans with 24 paper or foil cupcake liners; set aside
  • In medium bowl, combine flour, cocoa powder, baking soda and baking powder; set aside.
  • In large bowl, with electric mixer at high speed, beat eggs, sugar and vanilla for 3 minutes or until light and fluffy. Beat in Hellmann’s Organic Mayonnaise at low speed until blended. Alternately beat in flour mixture with water, beginning and ending with flour mixture. Fill the prepared cupcake liners with batter 3/4 full.
  • Bake 24 minutes or until toothpick inserted in centers comes out clean. Cool 10 minutes; remove from pans and cool completely. Frost with icing of choice.

Try this recipe when you have a chance. You won’t be disappointed.

Hellmann's

Hellmann’s recently introduced two NEW additions to the Hellmann’s family.

  • USDA certified Hellmann’s Organic Mayonnaise.
  • Hellmann’s Carefully Crafted – an eggless dressing and spread.

According to Hellmann’s…

These new products offer parents wholesome options made with real, quality ingredients and the creamy taste Hellmann’s is known for to satisfy a variety of eating habits – whether due to dietary restrictions, food allergies or personal preferences. It’s time to stock the pantries and get cooking with more varieties than ever before, so everyone leaves the dinner table with a satisfied appetite. All Hellmann’s varieties will be available in your local grocery store starting February 15th – no special trips required.

 NEW Hellmann’s Organic Mayonnaise

  • Now you can enjoy the great taste you expect from Hellmann’s in an organic option that is USDA certified, contains no artificial flavors or preservatives, and is made with only the finest organic ingredients.
  • Hellmann’s Organic Mayonnaise will be offered in three delicious flavors: Original, Roasted Garlic and Spicy Chipotle.
  • Available February 2016.

Carefully Crafted

NEW Hellmann’s Carefully Crafted Dressing & Sandwich Spread

  • Features the rich, creamy taste from Hellmann’s, free from cholesterol*, eggs, and artificial colors and flavors. Hellmann’s Carefully Crafted Dressing & Sandwich Spread is also made with non-GMO sourced ingredients.
  • Available February 2016.

 *Versus 5mg cholesterol in Hellmann’s Real Mayonnaise. *Contains 10g of fat per serving.

I was sent the products to review. I am IN LOVE with the Roasted Garlic variety. Where has that been all my life! LOL! The Roasted Garlic variety takes your meals to a whole new level. It adds just the right amount of garlic to your sandwiches, deviled eggs, salads (egg, potato), tuna and even grilled cheese (replace butter with mayonnaise when you make grilled cheese – its so much better). My entire family enjoyed the Roasted Garlic Hellmann’s Organic Mayonnaise so much that the jar was gone in no time. We used it for a variety of meals.

Hellmanns

The Spicy Chipotle has a bit of a “kick” to it. I’m not a fan of things that are too spicy. This is just a wee bit too spicy for my preferences. None the less I think using the Spicy Chipotle will make your deviled eggs something will talk about long after your gathering. I also think you can use this on Hellmann’s Parmesan Crusted Chicken recipe (you can find it on my site here).

Hellmanns-Chipotle-Lime-Crusted-Chicken-

The Original is just as good. I don’t notice too much of a drastic difference between original Hellmann’s Mayonnaise and the new Hellmann’s Organic Mayonnaise in original flavor.

I haven’t tried the new spreads yet, but I am looking forward to it.

Thank you Hellmann’s for the new products (especially the Hellmann’s Organic Mayonnaise in Roasted Garlic flavor). It’s nice to know that Hellmann’s continues to offer consumers quality, and flavorful, products.

For more information about these and other Hellmann’s products please visit Hellmanns.com. You can also find the brand on social media. All of the link are found on the top right of their home page. Be sure to check out all the recipes on their website too.

Have you tried the new Hellmann’s products yet? What do you think about these new product offerings?

Hellmann's logo

Kimberly

*I received free product samples in order to do this review. There was no compensation. The opinions expressed are my own and not influenced in any way.

Related Posts:

Hellman’s for the Holidays!

 

Hellmann's for Christmas

When you think of the holiday season, what comes to mind? Gingerbread? Homemade cookies? Presents? Long checkout lines? Fighting for parking spaces? Christmas music? Hellmann’s?

Hellmann’s? Why would anyone think of Hellmann’s during the holiday season?

Many people might associate Hellmann’s with warmer weather activities. After all, Hellmann’s (or Best Foods in some parts of the country) goes great with summer time foods like egg salad, macaroni salad, sandwiches and spiced corn on the cob. Did you know that Hellmann’s mayonnaise is also great in holiday recipes too? For example, Hellmann’s helps to make mashed potatoes smooth, moist and creamy.

Hellmann’s mayonnaise not only adds flavor and creaminess to a recipe, it also helps to add moisture.

One holiday meal that you don’t want to get dried out is your holiday turkey.

When I think of turkey I something think about the scene in National Lampoon’s Christmas Vacation when Clark cuts into the dry turkey and everyone is left to gnaw on the dried up pieces of meat.

Having a dried out turkey is always a concern of mine. Chicken too for that matter. Adding some Hellmann’s to your holiday bird can help prevent it from drying out.

Check out this mouth watering holiday turkey recipe from Chef Tim Love.

 

Does that look good! I’m sure you can use this recipe on a roasting chicken too.

In addition Chef Tim Love has some delicious recipe ideas for your left overs.

 

Mmmm!!!

Of course these recipes can be enjoyed year round.

One recipe that I have wanting to make is the infamous Hellmann’s Chocolate Cake. I have tasted this cake a few times and it’s amazing. I just haven’t made the attempt to make it myself. I’m a good cook, but not a great baker. I tend to burn things, even if I use a timer. Either that or they end up sticking to the pan or baking lopsided.

Hellmann’s not only makes a great cake, but also chocolate chip cookies. How many people do you know go all out this time of year and bake enough cookies to feed an army? Chocolate chip cookies are very popular to make because they tend to be everyone’s favorite.

Hellmann’s has recipes on it’s site for treats that are sure to thrill holiday guess including Holiday Spiced Chocolate Layer Cake, Red Velvet Chocolate Chip Brownies and Pumpkin Spice Cake – all of which would be great to serve guests.

Hellmann’s works great in appetizer recipes too. Check out some quick and easy holiday recipes from Chef Tim Love.

 

There are hundreds of recipes found on the Hellmann’s website, not only for appetizers and desserts but also main meals.

As you can see Hellmann’s mayonnaise is for so much more than backyard barbecues and tasty sandwiches. It’s an essential and delicious ingredient in so many recipes.

To see what other yummy things you can make with Hellmann’s (or Best Foods) this holiday season and beyond visit www.Hellmanns.com. Visit the “Recipe” tab on the top of the page.

Be sure to stay connected with Hellmann’s via the social networking sites too such as Facebook, Twitter and Pinterest. You can find even MORE recipes on their social media sites too.

Do you use Hellman’s in your recipes year round? What is your favorite holiday recipe made with Hellmann’s? Feel free to share your thoughts.

Chef Tim Love Turkey

Kimberly

*I was not compensated for this post. I am sharing these recipes for the enjoyment of my site readers. The opinions expressed are my own and no influenced in any way.

 

Related Posts:

Make memories special with Hellmann’s (giveaway ends 11/22/13) #Hellmanns100

Missing from photo - Hubby, Father & Stepmother (I'm the one taking the photo)

Missing from photo – Hubby, Father & Stepmother (I’m the one taking the photo)

When you think of making memories, Hellmann’s mayonnaise is probably something that wouldn’t come to mind. For me and my family, it does.

A few weeks ago cousins of ours from the United Kingdom (Wales to be exact) came to visit. My immediate family and I were not able to go with them on a mini-family reunion in Pennsylvania, so my father arranged to have us come over the following weekend, along with my other cousin and her grandsons.

I wanted to make things easier on my step-mother. She has Parkinson’s Disease and I didn’t want her to have to worry about doing the cooking. We offered to bring and prepare most of the foods. On the menu – hamburgers & hot dogs for the kids, chicken for the adults, garden salad, macaroni salad, deviled eggs, chips, dips, cake and more.

My relatives are NOT keen on having their images shared on the Internet so I had to fuzz out their faces. My UK cousins really didn’t understand what I was talking about when I mentioned my blog so I fuzzed them out just to be on the safe side.

I’m a Hellmann’s brand ambassador and recently attended their record breaking celebration in New York City. You can read all about it here – Happy 100th Birthday Hellmann’s! (Please note that the giveaway is over).

At the event Chef MarioBatali created these amazing hamburgers that I had the opportunity to sample at the event.

I decided to make them for my family (I also made some regular hamburgers for the little ones).

Here is the recipe.

Juicy Salsa Burgers

Ingredients

2 lbs. ground chuck (I used approx. 2 pounds of ground turkey)

1/2 onion, grated

3 Tbsp. Hellmann’s® or Best Foods® Real Mayonnaise

3 Tbsp. Worchestershire Sauce

1 Tbsp. chili powder (optional)

1/2 cup salsa

8   hamburger buns

Directions

Combine ground chuck, onion, Hellmann’s® or Best Foods® Real Mayonnaise, Worchestershire sauce and chili powder in medium bowl. Form into 8 patties. Season with salt and pepper to taste.

Grill patties to desired doneness. Top with salsa and serve on buns.

I used ground turkey instead of ground meat and I didn’t use the Worcestershire Sauce or Chili powder. I figured the kids wouldn’t like it (the adults would). I probably should have with the turkey meat. The Worcestershire Sauce would have given them a bit more flavor.

My cousin’s grandsons didn’t use the salsa on top, but my kids did.

Salsa Burger

My daughter didn’t use a bun. She didn’t like the bun with the salsa for some odd reason.

Of course what barbecue wouldn’t be complete with macaroni salad.

Macaroni Salad

Of course I made it with Hellmann’s mayonnaise.

Normally I added chopped up hardboiled eggs to my macaroni salad, but since I also brought deviled eggs I didn’t want it to be “egg overload”.

The little black spots that you see are just spec of garlic pepper and black pepper.

Deviled Eggs are so yummy!

Eggtainer-1

I sprinkled them with paprika and bacon bits.

I wanted to make something special for the grown ups. I decided to make Parmesan Crusted Chicken – but – I wanted to add a bit of a personal twist to it. I turned it into a Chicken Cordon Bleu – or at least I attempted to do that.

Here is the original recipe from Hellmann’s.

Parmesan Crusted Chicken

Ingredients

1/2 cup  Hellmann’s® or Best Foods® Real Mayonnaise

1/4 cup grated Parmesan cheese

4   boneless, skinless chicken breast halves (about 1-1/4 lbs.)

4 tsp.  Italian seasoned dry bread crumbs

Directions

Preheat oven to 425°.

Combine Hellmann’s® or Best Foods® Real Mayonnaise with cheese in medium bowl. Arrange chicken on baking sheet. Evenly top with Mayonnaise mixture, then sprinkle with bread crumbs.

Bake until chicken is thoroughly cooked, about 20 minutes.

Timesaving Tip: Try making this dish with thin-cut boneless skinless chicken breasts! Prepare as above, decreasing bake time to 10 minutes or until chicken is thoroughly cooked. TIP: Omit Parmesan cheese and have “Magically Moist Chicken” on the table in less than 30 minutes.

What I did was take the chicken breasts and smash them a bit with a mallet to flatten them out a bit more. Then I took a little bit of Swiss cheese and placed it on the chicken and some cut up ham (I used left over ham…shh… don’t tell anyone). Then I rolled it up. I topped each chicken breast “roll up” with Hellmann’s, bread crumbs and the Parmesan cheese.

Parmesan Crusted Chicken

Parmesan Crusted Chicken 2

They tasted MUCH BETTER than they looked. They looked good until they were cut open. Then everything sort of just oozed out.

I also made them ahead of time and put them in a pan to warm up at my father’s house. I don’t know if that had anything to do with them oozing out like they did (unless I used too much Swiss?). I would have made them at my father’s house but I thought by doing them head of time I would save time.

In addition we had chips, dip, fresh fruit salad, cheese, crackers, coffee, soda, tea and an assortment of cakes (slices). I was going to try and make the Hellmann’s Chocolate Cake, but I didn’t have time. So I grabbed some cake slices from the local warehouse grocer.

Here is the recipe I was going to make.

Super Moist Chocolate Mayo Cake

Ingredients

1 box (16.5 oz.)  chocolate cake mix

1 cup  Hellmann’s® or Best Foods® Real Mayonnaise

1 cup  water

3   eggs

1 tsp.  ground cinnamon (optional)

Directions

Preheat oven to 350°. Grease and lightly flour two 9-inch round cake pans*; set aside.

Beat cake mix, Hellmann’s® or Best Foods® Real Mayonnaise, water, eggs and cinnamon 30 seconds in large bowl with electric mixer on low speed. Beat on medium speed, scraping sides occasionally, 2 minutes. Pour batter into prepared pans.

Bake 30 minutes or until toothpick inserted in centers comes out clean. Cool on wire rack 10 minutes. Remove cakes from pans and cool completely. Sprinkle, if desired, with confectioners sugar or fill and frost.

You might be asking “How did Hellmann’s make this family gathering special?”. Hellmann’s didn’t, per say, but great food, lots of laughs and seeing relatives we haven’t seen in a long time made the day special. Two of my cousins were in from the United Kingdom (Wales to be exact). We have not seen them in YEARS. It was great visiting with them.

One of my other cousins (the blonde) showed up as a total surprise. She is one of my best friends. She is more of a sister to me then a cousin. We haven’t seen each other in two years (she lives in PA, we live in NY). She surprised me by being there when we arrived. My father and step mother kept it a secret from me. I actually bawled my eyes out when I saw her. I didn’t want to stop hugging her.

Serving my mock Chicken Cordon Bleu (made with the Hellmann’s Parmesan Crusted Chicken) is going to be a memory for everyone too. They all said it looked good but when everyone started to cut into them and everything came gushing out I know a few of them had surprised looks on their faces. Most of my family had cringes on their faces when they took their first bite (it didn’t look too appetizing) but once they tried it they enjoyed it. In fact I didn’t make enough. I wasn’t expecting one of my cousins and I didn’t know that my cousin’s grandsons would want some too. None the less there was ample food to go around.

Family1

My cousins from the UK are aware of Hellmann’s and they tell me that it’s available in the UK (I’m not sure about that – but that is what they told me). They have never used it before but since trying the dishes I made with Hellmann’s they are going to look into getting some where they live and trying the recipes. I also told them to check out the Hellmann’s website for ever more recipe ideas.

You can find A LOT of delicious recipes on the Hellmann’s website (www.Hellmanns.com/Recipes).

I wanted to use one of the newer flavors of Hellmann’s but I wasn’t sure if everyone would enjoy them. Hellmann’s Balsamic Mayonnaise and Olive Oil Mayonnaise are really good. I was a bit hesitant with the Balsamic at first because the color is different than the pure white regular Hellmann’s (it has a brownish tint). It takes great – especially on sandwiches and mixed with pasta.

It was fun entertaining my extended family. We all had a great visit too. If only we had more time together. 🙁

Family3

Even my father’s dog Sammy had fun.

sammy

He almost matches my stepmother’s blouse. LOL!

For more information about Hellmann’s please visit www.Hellmanns.com. In some parts of the country it’s also known as Best Foods (www.BestFoods.com). Be sure to check out the recipes on their website. With the holiday season upon us you are likely to find a few recipes that you can enjoy with your family and friends.

You can also check them out on Facebook, Twitter, Pinterest and Instagram. You can also join in on the conversation with the hashtag #Hellmanns100.

To help you get started picking up ingredients for your next family gathering I have a $100 Visa gift card to give to a lucky reader, compliments of Hellmann’s.

This giveaway is open to US residents only and will end on November 22, 2013 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eligible entries. The winner will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.

To enter please comment on this post and tell me how you would incorporate Hellmann’s into a recipe (or recipes) for your next family gathering? Feel free to check out the recipes on the Hellmann’s website for a little inspiration.

For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirement or the additional entries won’t qualify (I do check). Extra entries are optional.

a Rafflecopter giveaway

Kimberly

*I was provided with a gift card to purchase supplies to prepare the foods. There was no other compensation. The opinions expressed are my own and not influenced in any way.

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Happy 100th Birthday Hellmann’s! Celebrate with a $100 gift card giveway – 5 Winners! (ends 10/6/13) #Hellmanns100

Hellmann's Birthday Cake

♫ Happy Birthday to you. Happy Birthday to you. Happy Birthday Dear Hellmann’s. Happy Birthday to You! ♫

Did you know that Hellmann’s mayonnaise is celebration it’s 100th birthday this month? That’s right, one of the country’s favorite brands is one hundred years old. WOW! I can’t believe it’s been around for that long.

The first mayonnaise was created by the French chef of Duke de Richelieu back in 1756. The chef was creating a victory feast and realized he didn’t have any cream to make cream and eggs for a victory dinner. He improvised and used olive oil instead of cream. It was a huge success. The chef named his creation “mahonnaise”.

Fast forward to the 1900’s. Richard Hellmann, a German immigrant,  owned a delicatessen on Columbus Avenue in New York City. His wife had her own recipe for mayonnaise using simple ingredients – oil, eggs and vinegar. Richard Hellmann used her mayonnaise on many of his deli sandwiches. It became so popular that customers requested to purchase it so they can use it at home.

Happy 100th Anniversary Hellmann's

Richard Hellmann re-created his wife’s mayonnaise recipe in their apartment to sell to customers. The demand was so high that Mr. Hellmann had to open up a factory to keep up with the orders.

According to the Hellmann’s website there were two versions of his wife’s mayonnaise. The version that was in high demand was labeled “Blue Ribbon” to distinguish between the two. In 1913 he received his first trademark for the “Blue Ribbon” and Hellmann’s Blue Ribbon Mayonnaise was born.

Hellmann’s is made the same way today as it was a 100 years ago. In fact they are looking to make Hellmann’s even better by eventually using only eggs from cage free chickens. I’m sure Mr. Hellmann would be thrilled to know that Hellmann’s is also available in a variety of flavors including Balsamic, Olive Oil and Dijonnaise.

To help celebration this special birthday, Hellmann’s wanted to do something spectacular. To celebrate Hellmann’s brought together a lot of people and foods made with Hellmann’s and have everyone seated around the World’s Longest Picnic Table to enjoy the food – just blocks from Richard Hellmann’s original deli.

The event was held this past Tuesday on Pier 84, right next to the Intrepid Air & Space Museum on the beautiful Hudson River.

Intrepid 2

Intrepid

As one of Hellmann’s “Real Foodies” brand ambassadors I was honored to attend the event.

I arrived in New York City the night before. Myself and the other brand ambassadors were treated to dinner at OTTO, a restaurant owned by Hellmann’s brand spokesman Chef Mario Batali. We also were lucky enough to attend a taping of Mario’s talk show, The Chew, the morning of the event. If you are a fan of the show and watched it this past Tuesday you probably saw me in the audience. I know I was seen a few time according to friends and family who watched the show.

I was excited to see how many people were at the event. Even before the official ribbon cutting ceremony there was a huge crowd waiting for the event to begin.

#Hellmanns100

Hellmann's 100th Anniversary

DJ Race Taylor (WPLJ)

Mario Batali and Race Taylor Hellmann's 100

DJ Race Taylor (L) and Chef Mario Batali (R)

Mario Batali, Race Taylor and Tim Love

Chef Mario Batali (L), DJ Race Taylor (M), Chef Tim Love (R)

Race Taylor and Mario Batali

DJ Race Taylor (R) and Chef Mario Batali (R)

Before the ribbon cutting ceremony host DJ Race Taylor (WPLJ), Chef Mario Batali and Chef Tim Love (another Hellmann’s spokesman) did a cooking demonstration for the audience. Chef Batali whipped up juicy salsa burgers and the most delicious grilled corn on the cob you have ever seen or tasted. Each recipe was so easy to prepare and featured Hellmann’s as one of the ingredients.

Here is his recipe. This is a video from the Hellmann’s YouTube page (not from the event).

 

Here is his recipe for the grilled corn (Italian style) that he made at the event.


Both recipes are out of this world delicious! I cannot wait to make them for my family.

After the cooking portion of the event it was time to cut the big blue ribbon. Chef Mario Batali did the honors. He was joined by Chef Tim Love, Chef Aaron Sanchez, Brooklyn Nets Paul Pierce and Bravo’s Andy Cohen. Actress Katie Holmes was there too but I didn’t see her personally.

Chef Tim Love and Andy Cohen

Chef Tim Love (L) and Bravo’s Andy Cohen (R)

Paul Pierce and Mario Batali

Brooklyn Net’s Paul Pierce chatting with Chef Mario Batali

Paul Pierce, Tim Love, Andy Cohen and Chef Aaron Sanchez

Brooklyn Net’s Paul Pierce, Chef Tim Love, Bravo’s Andy Cohen and Chef Aaron Sanchez

Paul Pierce, Tim Love, Andy Cohen, Aaron Sanchez, Mario Batali

Brooklyn Net’s Paul Piece, Chef Tim Love, Bravo’s Andy Cohen, Chef Aaron Sanchez and Chef Mario Batali.

Prior to cutting the ribbon the proclamation was displayed signed by New York City Mayor Michael Bloomberg declaring September 24, 2013 at Hellmann’s Day.

Hellmann's Proclamation and Guinness World Records

Also in attendance were representative from Feeding America. In light of September’s recognition of Hunger Action Month, Hellmann’s is helping to provide one million meals to Feeding America to help the fight against hunger nationwide.

Hellmann's Blue Ribbon Cutting Ceremony

The blue ribbon moments before Chef Mario Batali cut is.

#Hellmanns100 Anniversary

The event was not only to celebrate Hellmann’s 100th Birthday but also to break a world record. Guests were going to be seated at the World’s Longest Picnic Table.

A representative from the Guinness Book of World Records was on hand to officially measure the table to see if it broke the current record holder. The table measured over 320+ feet long, beating the current record holder (which I believe was 305+ feet). It was pretty cool to be a part of a record breaking event.

The first 500 people who showed up at the event (myself included) were treated to a free picnic lunch served in beautiful wicker baskets with blue and white checked fabric napkins. Inside the basket guests found individual servings of Chef Batali’s Juicy Salsa Burger (it was a “slider” size), Pasta Salad with Green Olives and Raisins, Italian Style Balsamic Potato Salad, Grilled Corn and a Hellmann’s Chocolate Birthday Cupcake from the famed Magnolia Bakery. Yum! Yum! Yum!

Here are some more random photos from the event including photos of the World’s Longest Picnic Table.

Hellmann's Cupcakes from Magnolia Bakery

Cupcakes from Magnolia Bakery made with Hellmann’s mayo.

Hellmann's ingredients

Hellmann’s is made with the same simple ingredients today as it was 100 years ago – Vinegar, Oil and Eggs.

Hellmann's Mayo #Hellmanns100

That’s a lot of mayo!

Hellmann's Picnic Table 2

People enjoying great food at the World’s Longest Picnic Table.

Hellmann's Picnic Table

The World’s Longest Picnic Table

Hellman's 100 Picnic

Yummy food given to the first 500 attendees all made with Hellmann’s.

New York Water Taxi

We were right next to the Intrepid Air & Space Museum, Circle Line and the NY Water Taxi.

World's Longest Picnic Table Facts

Some facts about the World’s Longest Picnic Table. I’m glad they were donating the wood to a worthy charity.

World's Longest Picnic Table Hellmann's 100

The World’s Longest Picnic Table as per the Guinness Book of World Records

I took A LOT more photos. I just didn’t want to include them all (overkill!). 🙂

A great time was had by all. The weather couldn’t have been anymore perfect. It was great to sit around the ginormous picnic table, chatting with friends and making new friends, watching the small drone helicopters fly overhead (they were video taping the event from above) and enjoying the beautiful views of New York City and the Hudson River.

If you would like to learn more about Hellmann’s, their products or incredibly delicious recipes, visit www.Hellmanns.com. If you are on the West coast Hellmann’s goes by the name Best Foods (www.BestFoods.com). You can also check out Hellmann’s on Facebook, Twitter, Pinterest and Instagram. You can even see photos from the event on their Facebook, Pinterest, Instagram page. You can even see a group photo of Hellmann’s Real Foodies brand ambassadors (and me!) on their Instagram and Facebook pages.

Photo copyright - Hellmann's

Photo copyright – Hellmann’s

Me at #Hellmanns100

You can also follow the conversation via the social media channels using the official hashtag #Hellmanns100.

In celebration of 100 years of Hellmann’s yummy goodness I am giving away five (5) $100 gift cards to five (5) lucky readers (ONE gift card per winner), compliments of Hellmann’s. Thank you Hellmann’s!

This giveaway is open to US residents only and will end on October 6, 2013. The winners will be chosen at random using a random number generator from all eligible entries. The winners will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.

To enter please comment on this post and tell me what if your favorite way to enjoy Hellmann’s? Do you have a favorite recipe you like to make with it? – OR – Tell me about a memory you have that involved Hellmann’s.

For extra entries you can use the Raffecopter widget (below) but you MUST complete the initial entry requirement or the additional entries won’t qualify (I do check!). Extra entries are optional.

a Rafflecopter giveaway

Kimberly

*I was not compensated for this post. I am posting this as part of the Hellmann’s Real Foodies brand ambassador program. Any opinions expressed are my own and not influenced in any way. Hellmann’s will be providing the prizes. 

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Lunch with Chef Mario Batali & Hellmann’s 100 Year Birthday Celebration! #Hellmanns100

 

 Mario Batali

Recently I had the wonderful opportunity to venture into New York City to have brunch with Chef Mario Batali to kick of the year long birthday celebration for Hellmann’s. That’s right – 100 years! Wow. That is a long time. To think that Hellmann’s has been adding flavor to recipes since before my grandparents were born.

Did you that Hellmann’s was “born” in New York City?

According to Wikipedia.

In 1905, Richard Hellmann from Vetschau, Germany, opened a delicatessen on Columbus Avenue in New York City, where he used his wife’s recipe to sell the first ready-made mayonnaise. It became so popular that he began selling it in bulk to other stores. In 1912 he built a factory for producing Mrs. Hellmann’s mayonnaise. It was mass marketed and called Hellmann’s Blue Ribbon Mayonnaise. It was so successful, Hellmann closed his delicatessen by 1917 to devote full-time to his mayonnaise business.

While Hellmann’s Mayonnaise thrived on the U.S. East Coast, the California company Best Foods introduced their own mayonnaise. Best Foods Mayonnaise became popular on the West Coast, and was operating a major plant in San Francisco in the first half of the twentieth century.

In 1932, Best Foods bought the Hellmann’s brand. By then both mayonnaises had such commanding market shares in their respective halves of the country that the company decided that both brands and recipes be preserved.

To help fans join in on the birthday celebration, Hellmann’s has come up with several fun ideas.

Shoppers Can Take Home a Piece of History: Beginning in May, consumers can add a piece of history to their shopping carts with special edition 100th birthday labels available on select sizes of Hellmann’s throughout the year.

Hellmann’s @ 100 Supports Feeding America®:
As Hellmann’s celebrates its rich history of feeding America’s families during some of their greatest moments, it also is marking the occasion with support for those most in need. As part of the brand’s 100th birthday celebration, Hellmann’s is helping provide one million meals to Feeding America this year to help the fight against hunger nationwide.

I guess you are wondering what having lunch with Chef Mario Batali has to do with Hellmann’s 100th birthday celebration?

Hellmann’s has teamed up with Chef Batali to show consumers just how easy it is to add a modern twist to Hellmann’s Classic Blue Ribbon Recipes.

Hellmann’s has a video content series available both on YouTube and Facebook that feature Chef Batali  how-to tips and modern touches to some of America’s most beloved Hellmann’s recipes.

At the luncheon event Chef Batali showed guests how to create an amazing Chicken Pasta Salad, perfect for summer time picnics and backyard barbecues.

Here is the video version of his must-try recipe. If you are reading this on e-mail you can find the recipe on Hellmann’s YouTube page or Facebook page.

 

Guests were able to take Chef Batali’s Chicken Pasta Salad and add our own ingredients to it. For my Chicken Pasta Salad I added orange rind, lemon zest, broccoli, red peppers, asparagus and beets. MMMMM!!! It turned out so good! So good in fact that I am planning on making this salad for my family.

It’s amazing how just adding a few simple ingredients can really jazz up a classic recipe.

Ingredients List

Ingredients

My Chicken Pasta Salad creation. It was oh-so-good!

My Chicken Pasta Salad creation. It was oh-so-good!

We were all treated to a variety of appetizers, entrees and even a dessert all made with Hellmann’s.

Table Setting

Menu

My favorites were the Salsa Burger, Chicken Parm and of course the Chocolate Cake.

Chicken Parm

Chocolate Cake

The whole dining area was set up so lovely. It was also fun to see Chef Batali whipping up the Chicken Pasta Salad right in front of us.

Tables

Chef Mario Batali

I even have the wonderful opportunity to meet with Chef Batali in person. 🙂

Me and Chef Batali

Instagram Photo

What I liked best about this special luncheon is that it reminded me just how many things you can make using Hellmann’s mayonnaise. Of course you can make a tasty sandwich with it, but you can also create other crowd pleasing recipes such as chocolate cake, Parmesan Crusted Chicken and of course Chicken Pasta Salad, to name a few.

You can get in on the birthday celebration AND win a fabulous contest too!

On the Hellmann’s Facebook page you’ll find an app that lets you co-create a dish with Mario Batali. It’s called Hellmann’s Making Over the Best. Each recipe you virtually create gives you an entry into the contest.

When you virtually co-create a recipe you have a chance to win a seat at the Blue Ribbon Table at Hellmann’s 100th birthday celebration in September in New York City.  The table is going to be so huge that it’s going to beat the current world record holder in the Guinness Book of World Records! That means those who get to attend will be participating in a record breaking event. How cool is that!

Simply add ingredients, suggest a new technique and write a personalize recipe description on the Facebook page app to add modern twist on a classic Hellmann’s Blue Ribbon recipe.

I’ve visit the Facebook page several times and have played around with the app. I love the recipe creations fans are coming up with. Plus when your friends create a recipe they will appear around the virtual table so you can see what your Facebook friends came up with too.

For more information, or to add your own personal touch to one of the recipes, visit Facebook.com/Hellmanns.

For more information and recipes visit www.Hellmanns.com. Also check them out on Pinterest (be forewarned… there are a lot of yummy recipes posted there) and on Twitter. Check out the conversation on Twitter using the hashtag #Hellmanns100.

Good luck! I hope I’ll see you in September (I’ll be there!).

Hellmann's 100

Kimberly

*I was not compensated for this post. I am a Hellmann’s brand ambassador and I am sharing the information with my readers for their benefit and enjoyment. All opinions expressed are my own unless otherwise noted.

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