Did you know that at the heart of a very successful business is a successful marketing team? That just illustrates how vital traditional/digital marketing can be even to small business owners and it is reason enough for you to move to craft clever marketing strategies for your business. Talking about clever marketing, it is has been well documented that using appealing promotional materials can help you capture the attention of the target audience and in turn deliver a return on your investments. Yes, that’s right! The real question though is how do you create such compelling promotional materials? Well, we have compiled a few tips to help you get started en route to creating great marketing materials for your business.
Use High Quality Creative Images
Whoever said an image speaks a thousand words was actually right! Images are known to evoke emotions faster and this is why your promotional materials in your marketing campaigns must have a blend of the right images with textual content. In this regards, you can go use top draw photographed images or go for beautiful free stock photos. The beauty is that there are tons of beautiful free stock images around but you will have to do some digging in a bid to get the images that fit into your brand and textual content. Thankfully, a platform like Burst has got some of coolest free stock photos around licensed under the Creative Commons License. This means that you can use the images anywhere including in your promotional materials without getting in trouble with Image Copyright laws.
You want your target audience to be glued to your promotional material and this will certainly not happen if you don’t leave an impression with your words. As a matter of fact, 8 out of 10 people will read your headlines but only 2 of 10 people will read your full content. As a rule of the thumb, always make sure your headlines are super catchy but don’t over promise.
Number or Trigger word + Adjective + Keyword + Promise
For instance, say you are writing a text in a newsletter about “Running A Successful Digital Marketing Campaign”. You could use this formula to spice up the headline into something like “5 Clever Ways To Run A Successful Digital Campaign”.
According to Brian Clark, the CEO of CopyBlogger, every copy has one key reason. To get readers the read the next sentence, then the next one-all the way to your call to action(CTA). So, it is always smart towrite with an aim of keeping your target audience glued to every sentence thus driving them to your CTAs.
Invest in Graphic Design
It is not enough to get those beautiful free stock images or well photographed images. You will need some creative graphic work to get your images in order and your brand expressed in meticulously in your material. A professional designer will certainly help you integrate your cooperate look into the promotional material. What’s cooler is that you can delve into the design yourself, as long as you keep it simple. After all, there are tons of material online than can help you get started in editing and design. Just stick to following rules when designing promotional materials:
- Ensure a clean and simple look in your material
- Don’t over user your copy or images-blend them well
- Use white space to avoid overcrowding
- Use standard formats for print and digital materials-unless you have a good reason to deviate
- Caption every image, photo, illustration, cartoon, chart and so on
Add Some Incentives
To drive some actions from the audience, why not add some incentives to your promotional material? The reality is that a time-limited incentive can be the difference between a successful marketing campaign and one that fails to deliver the target conversion rate. In other words, tell your audience what to do, when to do it and some rewards for the action. It may not lead to a sale but it will obviously boost your chances of getting users on to your wagon.
At the end of the day, creating promotional materials is all about being creative around the resources at your disposal. Just use these tips to get the ball rolling but never be afraid to experiment! Getting beautiful free stock photos can never be easier than now.