Just in time for the holidays – Mattel & YouTuber LaurDIY’s new craft kits



Do you have a child or grandchild who is totally into doing crafts?

When I was a young girl I loved to do crafts. So much so that I had my own sewing box and craft supplies so I can create things whenever I wanted to.

My favorite thing to create was clothing, furniture and home decor for my Barbie dolls. I’d make dresses out of old socks, beds out tissue boxes, and seating out of empty thread spools. In addition I used to love to make things out of clay (especially holiday decorations) and paint. I painted a lovely landscape on canvas that we used to block the opening in the fireplace to keep the draft out (so it ended up serving a dual purpose).

As I got older I got into other crafts like soap and candle making, jewelry making and I even dabbled a bit in trying to make my old molds. I also painted a mural in the dining room, which we have since painted over.

I loved working with the younger kids at work. It was much easier to get them to do craft project then the middle schoolers I work with now. They are not overly keen on doing crafts. I wish they were. There are so many fun craft projects I’d love to make with them.

If you have a child or grandchild that is into crafts, and you are looking for fun gifts to give them this holiday season, you should check out the new craft kits from YouTuber LaurDIY.

Mattel has partnered with YouTube entertainer and social media influencer Lauren Riihimaki to launch a line of LaurDIY craft kits featuring fun and whimsical room decor crafts, similar to the DIY crafts on her channel. The kits will arrive at mass retail in early October, in time for holiday gift giving.

As of today, LaurDIY has more than 18 million+ followers across all social media channels and is known for her creative and cute craft and room décor tutorials and videos. The new LaurDIY kits by Mattel let users create the perfect finishing touches to any room and reflect LaurDIY’s love of all things fun and fabulous.

“By partnering with this online superstar, we bring her millions of fans another way to connect with the LaurDIY brand, as well as expand her influence to even greater audiences,” said Misha Algeo, Global Brand Marketing, Mattel.

“I want to help my fans and followers embrace their creativity,” says LaurDIY. “With these fun new craft kits, I am excited to bring my audience even more options to get creative. I am thrilled to partner with Mattel to make these exciting craft kits a reality!”

There are currently a few kits available. I am sure that more kits will be added to the product line down the road.

Current kits include;

Balloon Unicorn Kit – to create a balloon-shaped plush unicorn with a gold horn and colorful and sparkly embellishments.



Illuminating Lamp Kit –to construct and paint a 3D nightlight for your room that changes colors.

Marble Desk Décor Kit – to create a marbleized desk calendar and stationery set

Mini Plushie Kit – to make cute mini sweet treat plushies with pre-cut felt pieces.

Letter Board Kit – to decorate and personalize the stylish board included and use it to write fun messages on.

These items are available for purchase in the US exclusively at participating Target stores with prices ranging from MSRP US $14.99 to $19.99 and will be available at multiple retailers in Canada, including participating Walmart Canada locations.

The kits come with just about everything you need to create something. You will need some common household things like a ruler and scissors.

These would make a great gift for a child that loves to be creative and doing crafty things.

I love that these projects are something that can utilized and displayed to show off the finished product. So often crafts end up in the garbage or in storage, never to be seen again. With these projects, your child can proudly display them in their bedroom and show them off to family and friends.

I was sent three kits to review. Sadly, I cannot find the photos I took. They were on my phone and I thought I had transferred them to my computer, but I can’t find them and I have since deleted them from my phone. Ugh!

I was sent to review the Mini Plushie Kit, Lamp Kit and the Balloon Unicorn kit.

Of the three I did make the plushies. It came with everything you needed, as well as pre-cut fabric shapes.

There are directions, but it’s pretty easy to guess at what you should do.

Again, I wish I had the photos to show you.

Overall I thought the kit was easy enough. I do think it’s geared more towards younger kids (Kindergarten or lower elementary), those that cannot follow patterns, cut out fabric and/or sew. I think they could have included the option of having the templates so you could make more plushies using your own fabric. This would make the product good for middle schoolers (upper elementary) because they can follow patterns, cut out fabric and/or sew.

There is no sewing involved in this kit. You are given glue to put the pieces together. That is easy enough to do.

I did open the box up for the Balloon Unicorn. It looked a bit more involved because you have to measure and cut string to size, and the body is very long and I’m not sure how well the included wooden dowel is going to get through the tube (body of the unicorn) in order to stuff it. For those reasons I put everything back in the box to attempt at another time.

Overall I think the kits would make for an easy “rainy day” project, or something simple for a child to do who enjoys doing crafts.

If you like to learn more about LaurDIY, visit LaurDIY.com. There you can find where to purchase the kits, videos “how to’s” with the kits, social media and more.

Do you have a child that loves to craft? What do you think about these kits?


*I received free product samples to review. There was no compensation. The opinions expressed are my own and not influenced in any way. 

About Kimberly

Kimberly Vetrano resides in the suburbs of New York City with her family and "mini zoo" consisting of five cats, a dog and a Goldfish. Kimberly is a teacher's assistant for a Kindergarten class. When she is not working or blogging, Kimberly enjoys taking photos of nature and hanging out with family and friends.