Social media is first and foremost, a platform for people to connect with family, friends and sometimes, strangers. Human connection is its primary purpose. Over time, social media has become useful to businesses because of the vast amount of users it hosts. Marketing usually takes a lion’s chunk of the budget for businesses but social media is becoming a great option to reduce the expenditure of marketing by using creative tools, features and people available on social media. Social media also brings customer engagement and interaction with businesses closer than it has ever been, creating a unique relationship between customers and businesses.
Many apps make this possible though they boast different features and different target customers. Social media apps are also many which makes it hard to decide which are the best to use to grow a business. Narrowing down these apps for you is what this guide is all about.
Also known as the bird app because of its logo, Twitter is one of the oldest social media apps on this list. It has about 336 million monthly active users that many businesses would definitely be keen to engage. Twitter content is based on sharing text-based content that is less than 280 characters plus some videos and photos. It is mostly a text-based app where you can like, retweet and tag other users on posts. Twitter is a great platform for brands with a strong brand presence who want to engage customers especially with regards to customer service issues. On Twitter, customers can register a complaint and et a response quickly. Through Twesocial, brands can outsource their twitter growth. Twesocial helps businesses target their audience, engage and grow their Twitter following.
1 billion users is no small feat except if you are Instagram. The platform has a large user base that loves its visual appeal. Instagram is a social media platform based on sharing photos and videos. One of its major draws for business is based on the fact that people remember 80 percent of what they see. The demographics of Instagram include anybody with a mobile and young. Some of the features it offers are Instagram live and stories which offer short and long videos. Brands that have great aesthetic branding can use this platform to advertise their products with catchy and relevant captions.
Not all business want to invest time into growing on Instagram therefore service providers such as Growthoid take that burden off their shoulders. TaskAnt also helps businesses find the most relevant hashtags to use to spread the word about their brand across Instagram.
While TikTok is relatively new, its reach has been phenomenal. It has over 800 million users across the world and is predominantly used by generation Z. it allows users to share 15 seconds video clips that are fun, entertaining and humorous. Generation Z has been a hard market to reach and while, marketing using TikTok is still in its infancy, it has created a way to bring these brands closer to this generation.
You can use a marketing team or you can use influencers. One comes at a huge budget, another with a lower budget but with the same or better results. What would you choose? Many businesses are looking to unconventional marketing methods which includes using influencers. Influencers are people on social media platforms with a huge following that can create widespread conversations around a brand by merely posting about it. Different social media platforms may have different influencers so businesses must do their due diligence to find the appropriate influencer for the appropriate audience on the appropriate application. Buzz Sumo is one place where different influencers can be found.
Despite the benefits of social media marketing, navigating and choosing the social media world with all the applications available can be confusing. Businesses need to make a good choice in the app they choose to make the best of their marketing investment. Using the right app or apps will help business reach new customers and maintain existing ones. By considering Twitter, Instagram, TikTok and the impact of influencers, businesses can make the best out of social media. Understanding your audience and which app they spend most of their time on will make marketing campaigns more successful.