I have a confession to make. Every Halloween after my kids are done Trick-or-Treating I’ll pick out all the Butterfinger candy bars for myself. I totally hoard them all. Just like the slogan, “No one better lay a finger on my Butterfinger”.
Did you know that Butterfinger is celebrating it’s 90′ish anniversary this year? It’s been 90′ish years since the debut of this crispy, crunchy, peanut buttery chocolate bar.
To celebrate, Butterfinger kicked off the new year with a special 90-day countdown. It allows Butterfinger fans the chance to share their favorite Butterfinger memories. In addition, Butterfinger will showcase some of its very best moments in history including vintage bar photos, popular ad campaigns, little known trivia, spokesperson spotlights and more.
Butterfinger has designated 2013 as the anniversary benchmark for its first 90ish years. The beloved candy bar, originally invented by Chicago’s Curtiss Candy Company, is believed to have been promoted as early as 1923. However, parent company Nestlé (who has owned Butterfinger since 1990) holds a trademark document that is dated 1928, thus the 90ish reference around the Butterfinger anniversary, keeping in line with the brand’s irreverent sense of humor.
“After 90ish years, Butterfinger continues to be a fan favorite with a rich history that is a part of every generation today,” said spokesperson Tricia Bowles of Nestlé USA. “And the 90-day countdown is just the beginning of our exciting celebration throughout the year, so stay tuned for more incredible announcements from Butterfinger.”
Since the 1920’s, when the term “Butterfinger” was used by sportscasters to describe athletes who were unable to hold onto a baseball or football, Butterfinger has become become a beloved brand known for humor and a roster of memorably funny spokespersons, from Bart Simpson to Seth Green to Erik Estrada to Rob Lowe and Jamie Pressly, its most recent and first female spokesperson. A look at just the most recent years with Butterfinger illustrates the brand’s irreverent nature: counting down the end of the world or BARmageddon, with evidence such as the first-ever, square-shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention-grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.”
If you would like to join in on the celebration visit Facebook.com/Butterfinger.
You can also follow Butterfinger on Twitter, Twitter.com/Butterfinger.
I have been to the Butterfinger Facebook page. Did you know this sweet chocolate treat has over 1.7 MILLION fans? That is a lot of Butterfinger lovers out there.
They even have recipes on the Butterfinger Facebook page. Check out this Butterfinger Cheesecake that one of the Butterfinger Fans created. YUMMY!
I even used crushed Butterfinger candies to top off a caramel dipped apple this past Halloween.
To help you celebrate Butterfinger’s 90′ish Anniversary I have a special giveaway.
One lucky reader will win a case of Butterfinger chocolate bars. One case equals 33 bars!!!!!
This giveaway is open to US residents only and will end on March 17, 2013 at 11:59 PM (EST). The winner will be chosen at random using a random number generator from all eligible entries. The winner will be notified via e-mail and will have three days to reply or a new winner will be chosen in their place.
To enter please tell me why you would love to win a case of Butterfingers – or – share with me a special memory or recipe you have that involved Butterfinger.
For extra entries you can use the Rafflecopter widget (below) but you must complete the initial entry requirement or the additional entries won’t qualify (I do check). Extra entries are optional.
*I received a few free bars in exchange for my participation. There was no compensation. The opinions expressed are my own and were not influenced in any way.